Privacy policy

PRIVACY POLICY

Last Updated: September 2, 2026

Charlo Apparel Company (“Charlo,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy describes how we collect, use, disclose, retain and protect personal information when you visit www.charloapparel.com (the “Site”), purchase our products, communicate with us, subscribe to our marketing communications, or otherwise interact with Charlo.

By using the Site or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

Depending on how you interact with Charlo, we may collect personal information including:

Contact information. Your name, email address, telephone number, billing address and shipping address.

Order and transaction information. Products purchased, order history, returns, exchanges, shipping information and transaction details.

Payment information. Payments made through our Site are processed through Shopify and/or third-party payment providers. Charlo does not necessarily receive or store your complete payment card information.

Account information. If customer account functionality is offered, information associated with your account and order history.

Marketing information. Your email address, marketing preferences, interactions with marketing communications and information you provide when subscribing to receive communications from Charlo.

Website and device information. This may include your IP address, browser type, device information, operating system, pages viewed, referring website, interactions with the Site and similar technical or usage information.

Communications. Information you provide when you contact us with a question, customer service request, return request, review or other correspondence.

We seek to limit the personal information we collect to information reasonably necessary for the purposes described in this Privacy Policy.

2. How We Use Personal Information

We may use personal information to:

·       process, fulfill and deliver orders;

·       process payments, returns, refunds and exchanges;

·       communicate with you regarding your purchases;

·       provide customer service and respond to inquiries;

·       maintain and improve our Site, products and customer experience;

·       operate and administer customer accounts;

·       detect, investigate and prevent fraudulent, unauthorized or unlawful activity;

·       maintain the security and integrity of our Site and business;

·       understand how visitors use and interact with our Site;

·       perform analytics and measure the effectiveness of our marketing;

·       send marketing communications where you have consented or where otherwise permitted by law;

·       comply with applicable legal, regulatory, tax, accounting and record-keeping requirements; and

·       establish, exercise or defend legal rights.

We will not use personal information for purposes that are materially different from those identified at the time of collection unless we obtain appropriate consent or are otherwise permitted or required by law.

3. Shopify and Our Service Providers

Our online store is hosted through Shopify.

We may engage third-party service providers to perform functions on our behalf, including ecommerce hosting, payment processing, order fulfillment, shipping, email marketing, website analytics, advertising, fraud prevention, IT services and other business operations.

These providers may receive personal information where reasonably necessary to provide their services to Charlo.

Some of our service providers may process or store personal information outside British Columbia or Canada. Where this occurs, personal information may be subject to the laws of the jurisdiction in which it is processed or stored and may be accessible to courts, law enforcement or governmental authorities in accordance with those laws.

4. Email Marketing

You may choose to subscribe to receive promotional emails, product announcements, launch information and other marketing communications from Charlo.

We currently use Klaviyo to assist with email marketing and related customer communications.

Where required, we obtain consent before sending commercial electronic messages. Marketing emails will provide a method for unsubscribing from future marketing communications.

You may unsubscribe at any time using the unsubscribe link included in our marketing emails.

Unsubscribing from promotional communications will not prevent us from sending non-promotional communications that are necessary in connection with a transaction or our relationship with you, such as order confirmations, shipping notifications or customer service communications.

5. Cookies and Similar Technologies

Charlo and our service providers may use cookies, pixels and similar technologies to operate the Site, remember preferences, understand how visitors use the Site, improve functionality, measure performance and support marketing activities.

Some cookies are necessary for the Site and checkout to function. Other technologies may be used for analytics or marketing purposes.

You may be able to manage certain cookies through your browser settings or through privacy controls made available on the Site. Disabling certain cookies may affect the functionality of the Site.

6. Analytics and Advertising

We may use analytics and advertising technologies to better understand Site traffic, customer interactions and the performance of Charlo's marketing activities.

These technologies may collect information about your browser, device, IP address and interactions with the Site.

If Charlo uses advertising platforms or remarketing technologies, information collected through cookies or similar technologies may be used to measure advertising performance or deliver advertisements based on interactions with our Site, subject to applicable law and available consent or privacy controls.

7. When We Disclose Personal Information

We may disclose personal information:

·       to Shopify and ecommerce service providers;

·       to payment processors;

·       to shipping, delivery and fulfillment providers;

·       to email and marketing service providers;

·       to analytics, technology and website service providers;

·       to professional advisers where reasonably necessary;

·       where required or permitted by law;

·       where necessary to protect Charlo, our customers or others from fraud, security threats or unlawful conduct; or

·       in connection with a proposed or completed business transaction, such as a merger, financing, sale, reorganization or transfer of business assets, subject to applicable legal requirements.

We do not sell customer personal information for money.

8. Consent

Where required by applicable privacy law, Charlo obtains consent for the collection, use or disclosure of personal information.

The appropriate form of consent may depend on the circumstances and sensitivity of the information.

You may withdraw your consent to certain uses of your personal information, subject to legal or contractual restrictions and reasonable notice. Withdrawal of consent may affect our ability to provide certain products or services.

9. Retention of Personal Information

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected and to meet applicable legal, accounting, tax, fraud prevention and business requirements.

When personal information is no longer reasonably required, we may securely delete, destroy or anonymize it, subject to applicable law.

10. Safeguarding Personal Information

We use reasonable administrative, technical and organizational safeguards designed to protect personal information against unauthorized access, use, disclosure, loss or alteration.

However, no online transmission or electronic storage system can be guaranteed to be completely secure, and we cannot guarantee absolute security.

11. Your Privacy Rights

Subject to applicable law, you may request access to personal information Charlo holds about you and may request correction of information that is inaccurate or incomplete.

You may also contact us regarding questions or concerns about how your personal information has been collected, used or disclosed.

To make a privacy request, contact:

Charlo Apparel Company
Email: admin@charloapparel.com

We may need to verify your identity before fulfilling certain requests.

12. Children's Privacy

Our Site and products are not directed to children, and we do not knowingly collect personal information from children for the purpose of marketing or selling products directly to them.

If you believe a child has provided personal information to us without appropriate authorization, please contact us.

13. Third-Party Websites

Our Site may contain links to websites or services operated by third parties. Charlo is not responsible for the privacy practices, content or security of third-party websites.

We encourage you to review the privacy policies of third-party services you choose to use.

14. Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, technology, practices or legal requirements.

The updated version will be posted on the Site with a revised “Last Updated” date.

15. Contact Us

Questions, requests or complaints concerning this Privacy Policy or Charlo's handling of personal information may be directed to:

Charlo Apparel Company
British Columbia, Canada
admin@charloapparel.com